Insights and Analysis for the Data-Driven Enterprise
By David Loshin In my recent set of posts, we looked at the value and importance of address standardization as an integral component of both...
What makes Amazon so successful? Most retailers are asking themselves this question today as Amazon continues to conquer the global retail market and...
Want to increase conversions, provide customers with a better shopping experience, and cut down on cart abandonment? Check out these five ecommerce...
What’s the elephant in your business? Every company has one! I’m talking about the thing that costs you money, customers and insight. Could it be...
Hindsight is, as we know, 20/20. But, what if, when it came to natural hazards and their impact on your portfolio, you didn't have to rely on...
Unison reduces strain on SQL developers by empowering data stewards to manage operations – no programming expertise required Rancho Santa Margarita,...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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