In today’s world where customers don’t always meet the buyers when making a purchase, It’s largely an anonymous experience and brands must rely on...
Global Intelligence Blog
Insights and Analysis for the Data-Driven Enterprise
About This Site
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.