Insights and Analysis for the Data-Driven Enterprise
As many of you know, a customer relationship management (CRM) platform is a vital part of the sales process, which entails keeping customers and...
What is a single customer view? A single customer view, also known as a 360 view of your customers is a method of consolidating all the data you have...
What is a single customer view? A single customer view, also known as a 360 view on your customers is a method of consolidating all the data you have...
It may not be explicitly stated but ensuring your company has good quality data is part of your job role. Why? Because all of us depend on data to do...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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