Insights and Analysis for the Data-Driven Enterprise
As many of you know, a customer relationship management (CRM) platform is a vital part of the sales process, which entails keeping customers and...
The festive season is vastly creeping upon us, with Black Friday around the corner, retailers must turn their throughs to what will be their most...
COVID lock-down has caused ongoing consumer fears about situating in busy public areas, leading to a downturn in high street sales for retailers, as...
Today, organisations heavily rely on data for everyday business activities. This makes data cleansing a critical requirement for anyone who has a...
It may not be explicitly stated but ensuring your company has good quality data is part of your job role. Why? Because all of us depend on data to do...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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