Insights and Analysis for the Data-Driven Enterprise
In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is...
Data can help companies identify challenges and opportunities and make timely decisions for their growth. Despite being aware of this, 58% of a...
Today, anything from a set of spoons and forks to a car can be bought and sold online. Though the products may vary, one fact remains constant – the...
Data can help companies identify challenges and opportunities and make timely decisions for their growth. Despite being aware of this, 58% of a...
To maximize your profits, your energy needs to be focused on three goals; preparing your backend logistics, promoting your brand and giving customers...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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