Insights and Analysis for the Data-Driven Enterprise
Change never comes easy. It’s no secret that in today’s information age, to be successful, a company must be data-driven. Data is not scarce today....
When guests check in to a 5-star hotel, they volunteer their personal information quite freely with the assurance that their data will be kept safe....
Change never comes easy. It’s no secret that in today’s information age, to be successful, a company must be data-driven. Data is not scarce today....
There’s no denying the importance of data in today’s world. When used the right way, data can give you a competitive edge over everyone else....
There’s no doubt about it – the better the quality of your data, the more useful it will be for decision making. Though many companies aspire to have...
Disparate, Dirty, Duplicated Data - Understanding the 3Ds of Bad Data In 1999, NASA learned how expensive bad data can be the hard way when they lost...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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