Melissa Australia

Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

E-commerce in APAC

APAC E-Commerce Surges During Pandemic

Ecommerce is probably the only sector that has seen growth amid the COVID-19 pandemic. We’re shopping for everything from groceries to clothes and...

Data Integration

The Need Of The Hour

When it comes to making data usable, it is important to note that data profiling, data integration and data quality should ideally be practiced in...

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    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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