Insights and Analysis for the Data-Driven Enterprise
By 2040, the Asia Pacific (APAC) region is expected to become the largest consumer market. This is being driven by multiple factors including a...
How do brands decide where to open a store? How does an entrepreneur decide where to advertise his new company? What makes a company decide to...
Managing cargo movement is one of the most critical aspects of maintaining a smooth supply chain. Whether you’re sending cargo from the warehouse to...
Though there are many ways for companies to communicate with customers, email still remains the most popular choice. By 2025, the number of email...
When a customer creates an account with a company, one of the first details they share is their street address. The trouble is, sometimes, people...
When an individual creates an account with an e-commerce website, places an order or signs up for a newsletter, their email address is one of the...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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