Insights and Analysis for the Data-Driven Enterprise
Though there are many ways for companies to communicate with customers, email still remains the most popular choice. By 2025, the number of email...
When a customer creates an account with a company, one of the first details they share is their street address. The trouble is, sometimes, people...
When an individual creates an account with an e-commerce website, places an order or signs up for a newsletter, their email address is one of the...
Competition between an increasing number of Fintech organizations and other financial institutions is growing. Firms are under pressure to deliver a...
Data quality has always been a hurdle for IT departments and as smart devices become more accessible to users, these departments are facing a data...
E-commerce is no longer limited to big brands. Everyone from the neighborhood cafe to the handicraft retailers has built an online presence for...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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