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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Tag: vanity city name

Data Quality Tips from Our Experts

Blog Administrator | Uncategorized | preferred city name, vanity city name, ZIP Code

By Joseph Vertido

DQT Product Specialist

 

Understanding Preferred and Vanity City Names

 

If you were to take a stroll along the streets in front of the Kodak Theater in California and ask people, “What city am I in?” You might be surprised to find that while some people will say you’re in Los Angeles, others will say Hollywood!… Read More

December 8, 2009

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All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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