Why Street Address Validation Is So Important

Melissa IN Team | Address Validation, India, Street Route | , , ,

In today’s world where customers don’t always meet the buyers when making a purchase,  It’s largely an anonymous experience and brands must rely on the information buyers share about themselves. The trouble is, buyers may knowingly or unknowingly submit false information. Entering the wrong home address can cause many troubles – for example, orders may go undelivered resulting in a poor shopping experience for the customer and financial losses for the retailer.… Read More