Quality is the Missing Link in HealthLink’s Million+ Database

HealthLink depends on their data. And the company has a lot of it – it operates the largest multisourced database of active practicing physicians and allied health professionals. Their database helps the pharmacy, healthcare, medical device and insurance industries efficiently target their primary markets. With so much data to collect and manage, HealthLink recognized it was critical to implement a…

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What is Record Linkage?

By David Loshin In my last entry, I talked about the fact that many distributed pieces of data about a single individual can be combined together to form a deep profile about that individual. But how are different data records from disparate data sets combined to formulate insightful profiles? The answer lies in the ability to collect the different pieces…

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