5 Benefits Of Improving Salesforce CRM Data Quality

Melissa IN Team | CRM, India, Salesforce | , , , ,

Companies no longer compete just on prices and product features, but more importantly, on customer satisfaction rates. After all, there’s a limit to which you can lower prices and replicate product features  such that they are no longer an USP.

Keeping your customers happy is the key to customer loyalty. When they feel like their voice is either not heard or needs not met, they quickly turn to competition.… Read More

Melissa’s Clean Suite Fights Dirty Data in CRM Platforms

Melissa Team | CRM, Data Cleansing, Data Enrichment, Data Quality, News & Events, Salesforce | , , , , , , , ,

Vibrant Data Protects Customer Experience and Boosts Value of Omnichannel Marketing; Demos at Dreamforce #DF18

Rancho Santa Margarita, CALIF – September 26, 2018 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its Clean Suite for CRM, comprehensive data quality tools and services that provide clean data for successful omnichannel marketing. Optimized for Salesforce, Clean Suite verifies, standardizes, corrects, and appends customer contact data records – fueling marketing efforts with information that protects resources and results.… Read More

Listware for Salesforce®: The All-in-One Data Hygiene Tool for CRM

Blog Administrator | Salesforce | , , , , , , , ,

By Kevin Ubay-Ubay,
Channel Manager

 

Managing leads and
contacts in Salesforce can be quite a hassle. With Salesforce being a cloud
CRM, you could imagine a situation where multiple people from various sales
centers are entering addresses, phones, and emails into a single Salesforce
org. Chances are very likely that some of that data could have been entered
incorrectly. This is a costly mistake in terms of the amount of time and effort
it would take to determine and track which records are indeed good and valid.… Read More

Melissa Data Enables Active Data Quality in Salesforce®

Blog Administrator | Data Quality | , , ,

Full Spectrum Tools Feature Deduping and
Firmographics

to Improve Customer Data and Boost Response



Rancho Santa Margarita, CALIF – September 27, 2016
– Melissa Data, a leading provider of global contact
data quality solutions, today announced active data quality tools and services for
the Salesforce® CRM platform. By capitalizing on multi-sourced,
constantly updated reference datasets instead of rules-based validation, Melissa
Data’s tools cleanse, standardize, and enrich data in real-time.… Read More

Come see us at Dreamforce!

Blog Administrator | Uncategorized | , , ,
Melissa Data is proud to present our global data quality solutions at this year’s Dreamforce® event in San Francisco Oct 4 – 7. We’ll showcase our powerful cloud solutions including Listware® – to clean, correct, and enrich your data, and MatchUp® to identify, consolidate, and purge duplicate records. Watch your business soar with these customizable solutions for Salesforce®.
 
And, when you stop by either of our booths, #140 and #2129, be sure to enter our contest to win a Marriott gift card for $600!
… Read More