5 Ways To Use A CDP To Optimize Data Quality

Melissa IN Team | Customer Data Platform, Data Quality, India | customer data platform, data cleansing, data quality, merging data, remove duplicates

In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is determined by the quality of customer data held. Poor data quality can keep even the best marketing campaigns from succeeding. According to a study, sales teams lose approximately $32,000 per sales rep and 550 hours just because of bad data. Read more “5 Ways To Use A CDP To Optimize Data Quality”