Amazon’s Secret Weapon – The Power of Predictions

Melissa Team | Address Quality, Address Verification, Article, Ecommerce, Express Entry, Global Address Verification, Global Data Quality | , , , , , ,

What makes Amazon so successful? Most retailers are asking themselves this question today as Amazon continues to conquer the global retail market and further revolutionize the eCommerce landscape. Melissa’s VP of marketing has lent his expertise on one aspect of the retail Goliath that has forever changed customers’ expectations – shipping predictions. Learn all about Amazon’s secret weapon and how you can Amazon-ify your own shopping carts in the article Conquering Cart Abandonment with Shipping Predictions on Total Retail.… Read More

Little Cart Lost: Melissa Data’s Answer to Shopping Cart Abandonment

Blog Administrator | Ecommerce, Mailing & Shipping, Marketing | , , ,

Once upon a time there
was a shopping cart named Carter. Carter loved shopping. He loved meeting new
people and being a part of learning all about their lives and what they liked
to buy. He loved helping them peruse everything from run-of-the-mill groceries
and toiletries to the exciting new smart TVs and holiday decorations. But there
was one part of shopping that always left Carter feeling strange… Sometimes,
after shopping for hours, and being filled up to the brim, his friends would
just vanish.
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