Huawei Ban, U.S. Sanctions – What this Means for American Ecommerce

Melissa Team | Digital Identity Verification, Ecommerce, eIDV, EIV, Global ID Verification, Personator, Personator World | , , , , , , , , , , , , ,

The Trump Administration has brought U.S. economic sanctions back into the public spotlight. Since placing Huawei, the world’s second largest smartphone maker, on the U.S. entity list, the Trump Administration has threatened more economic sanctions to countries and organizations throughout the world. The White House continues to tighten sanctions on Iran, threatens Turkey and warns European organization, Instex, with new sanctions.… Read More

How useful is demographic data for targeted advertising use?

Author | Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Personator | , , , , , ,

Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income can be used by a realtor when marketing a potential home to a client. Likewise, banks can use an individual’s income and occupation to properly target services and products such as credit cards to people who don’t have them.… Read More

Electronic Identity Verification Reduces Ecommerce Fraud by 90%

Author | eIDV, FinTech, Identity Resolution, United Kingdom | , , , , , , , , , , ,

Ecommerce companies never seem to get ahead of sneaky fraudsters. Z1 Motorsports was no exception. Even after adopting an intensive 7-minute process to verify its customers, the company still suffered annual losses of $250,000, plus labor costs. Z1 realized something needed to be done – the automotive parts retailer called on Melissa for help with digital identity verification. After just one year, the etailer’s fraud and chargebacks were slashed by 90%, and verification time dropped to a minute!… Read More

OFAC and KYC Loom Large for Financial Institutions

Melissa Team | Digital Identity Verification, eIDV, FinTech, Global ID Verification, Personator, Personator World | , , , , , , , , , , , , , , , ,

 In the alphabet soup of government agencies, OFAC looms large for financial institutions.

Sometimes considered one of “the most powerful yet unknown” government agencies, the Office of Foreign Assets Control—a part of the Treasury Department—enforces economic and trade sanctions in support of U.S. national security and foreign policy.

Simply put, many bad actors attempt to realize their plans via financial means, including fraud, theft, banned commercial trading, or the funding of terrorism.… Read More