The Benefits of Data Verification & Enrichment with Personator

Melissa Team | 2023, Customer Identities, Data Quality, eIDV, Global Data Quality, ID Document Verification, Identity Resolution, Identity Verification, Personator, Personator World | , , , ,

When customer data enters your system, how can you be sure it’s accurate and up to date? Unless your business has a process in place to manage customer data intake, that data is likely to be full of errors, such as wrong house numbers and postal codes. Like a domino effect, those mistakes in the beginning can cause all kinds of problems down the line – such as failed deliveries and poor decision making.… Read More

How useful is demographic data for targeted advertising use?

Author | Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Personator | , , , , , ,

Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income can be used by a realtor when marketing a potential home to a client. Likewise, banks can use an individual’s income and occupation to properly target services and products such as credit cards to people who don’t have them.… Read More