Move data provides insight into shifting patterns – influenced by the pandemic – that impact marketing tactics and business priorities
Rancho Santa Margarita, CALIF – June 30, 2021 – Melissa, a leading provider of global data quality and address management solutions, today advised increased focus on move updates to customer data, noting nearly 36 million address changes were processed by the USPS in 2020 alone.… Read More
Unverified and outdated address data plagued the database of the University of Iowa’s School of Dentistry, having a tremendous effect on the communication with its patients. Check out this case study to see how the dental school rinsed out bad data, continues to maintain sparkly clean patient records, and most importantly, increased operational efficiency.
Mailing has always been an integral form of communication for the school.… Read More
Melissa Data is pleased to announce that Presort Object, a developer’s API for postal presorting, has received USPS® PAVE™ Gold certification for PAVE Cycle K. Gold certification ensures a higher level of compliance with postal regulations because the software has passed an extra round of tests above and beyond the standard PAVE protocol.
Presort Object helps service bureaus and end-users reduce postage costs by up to 35 percent, and it gives integrators the flexibility to configure mailing parameters once, then run the mailing process automatically without a computer operator to streamline operations and save on manual labor.… Read More