5 Ways To Use A CDP To Optimize Data Quality

Melissa IN Team | Customer Data Platform, Data Quality, India | , , , ,

In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is determined by the quality of customer data held. Poor data quality can keep even the best marketing campaigns from succeeding.… Read More

Improving Identity Resolution and Matching via Structure, Standards, and Content

Blog Administrator | Analyzing Data, Analyzing Data Quality, Data Cleansing, Data Enhancement, Data Enrichment, Data Integration, Data Management, Data Profiling, Data Quality, Duplicate Elimination, Record Linkage | , , , ,

By David Loshin

One of the most frequently-performed activities associated with customer data is searching – given a customer’s name (and perhaps some other information), looking that customer’s records up in databases. And this leads to an enduring challenge for data quality management, which supports finding the right data through record matching, especially when you don’t have all the data values, or if the values are incorrect.
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