MDM – Secure, Fast and Hassle-Free with Unison

Automated data quality routines, lightning fast processing (50 million records per hour), and no programming expertise required for master data management? Unison has you covered. It unifies all of Melissa’s data cleansing technologies through a straightforward, modern and powerful user interface without sacrificing speed or security. Explore what makes Unison so unique from other platforms and how it was designed…

Continue Reading

Managing Unique Customer Identities with Master Entity Indexes

By David Loshin In the past few entries in this series we have basically been looking at an approach to understanding customer behavior at particular contextual interactions that are informed by information pulled from customer profiles. But if the focal point is the knowledge from the profile that influences behavior, you must be able to recognize the individual, rapidly access…

Continue Reading

Standardizing Classifications

By David Loshin In the most recent post, we posed a straightforward problem: if we have a reporting or analytical objective that depends on using a dimension for classification, what happens when two different value domains are presumed to map to the same conceptual domain? More concretely, the example we used was mapping individuals to their car purchase preferences, but…

Continue Reading

Building a Robust Business Case for High Quality Master Data

Projects addressing data quality or master data management (MDM) frequently struggle to get approved by senior management. In fact, the two top barriers to data quality projects are "it's very difficult to present a business case" and "management does not see this as an imperative." Only around 60% OF MDM projects proceed with a proper business case. This is an…

Continue Reading