Melissa Advocates Data Quality as Priority in the Battle Between Inflation and Marketing Programs

Melissa Team | 2022, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Data Quality, Mailing, ROI, Uncategorized | , , ,

ROI calculator demonstrates data quality’s critical role in eliminating waste, reducing costs, and avoiding lost opportunities

Rancho Santa Margarita, CALIF – November 16, 2022 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, today advocated for prioritizing data quality in marketing operations strained by inflation and increasing costs. 

“Data quality touches every aspect of business, making it one of the most successful areas to shave dollars off the cost of customer outreach,” said Greg Brown, vice president global marketing, Melissa.… Read More

Are Email OTP And Email Verification The Same?

Melissa AU Team | Australia, Email Verification | , , ,

When an individual creates an account with an e-commerce website, places an order or signs up for a newsletter, their email address is one of the basic details required. As part of the sign-up process, they must then enter an OTP sent to the email address to verify its existence and validity. This simple step goes a long way in fighting fraud and making online interactions safer. … Read More

Melissa Address Quality Tools for Data-driven Success Featured at National Postal Forum

Melissa Team | 2022, Address Quality, Direct Mail, Mailers, Mailing, Mailing & Shipping, Mailing Lists, National Postal Forum(NPF), Postal Address Standards, Press Release, Trade show, USPS | , , , , , , , , ,

Melissa guides mailers on USPS-approved NCOALink, ACS, and ASE options and how to devise an effective postal strategy

Rancho Santa Margarita, CALIF – May 4, 2022 – Melissa, a leading provider of global data quality and address management solutions, today advocated the address as the foundation of an effective and competitive postal strategy for direct mailers. A one-stop shop for sales leads and mailing lists, data hygiene tools and services, and mailing software, the company will demonstrate its tools and services at the National Postal Forum, booth #329.… Read More

Your Basket of Unsortables

Blog Administrator | Address Quality, Mailing & Shipping | , , , , ,

 When you’re looking to reduce business costs, look to your
marketing mailings. Many things can go wrong with an address to make it
unsortable–or even undeliverable.
Unfortunately, unsorted mail does not qualify for the important postal
discounts which you’re entitled too. Don’t throw the baby out with the
bathwater, your direct mail campaigns are salvageable with a little help from
Melissa Data.… Read More