Geokodierung unterstützt Location Intelligence wie auch das Marketing

Melissa DE Team | 2022, Geocoding, Geokodierung, Germany, Location Intelligence | , , ,

Unternehmen, welche die Adressdaten ihrer Kunden um geografische Koordinaten – also Längen- und Breitengrade – erweitern, profitieren hiervon gleich mehrfach. Sie können Wettbewerbsvorteile mithilfe solcher Standortinformationen erzielen, indem sie diese raumbezogen analysieren (Location Intelligence) oder im Rahmen des Geomarketings nutzen.

Location Intelligence versus Geomarketing

Location Intelligence umfasst jene Tools und Prozesse, die im Big-Data-Zeitalter aus Business-Daten raumbezogene Erkenntnisse mit BI-Relevanz extrahieren.… Read More

Why Location Intelligence Is Important For Your Business

Melissa IN Team | Location Intelligence | , , ,

When marketing was focused on brick-and-mortar stores, the location of the store was paramount. If it wasn’t a good enough location, customers may not reach it. Today, in the e-commerce era, the focus has shifted to customer locations. Customers aren’t coming to stores – stores are sending their products to the customer and customers expect their orders delivered literally overnight! Delayed or failed deliveries can harm customer relationships as well as have a financial impact on the company.… Read More

[WEBINAR] Explore When to Use OpenStreetMaps vs Premium Addresses

Cassidy Littleton | Geocoding, Location Intelligence, News & Events | , , ,

OpenStreetMaps is a popular and well-known open source repository for address and GIS data. It may be tempting to want to use this free data to solve your business problems. In many cases, this data may be perfect for what you need; however, there are also many scenarios where a premium paid for a data set is required or preferred.

Join us as we focus on address-level data and geocoding and take a high level look at both data sets to explore the advantages and disadvantages of both options.… Read More

Quality is the Missing Link in HealthLink’s Million+ Database

Melissa Team | Case Studies, Case Study, Data Cleansing, Data Quality, Data Quality Services | , , , , , , , ,

HealthLink depends on their data. And the company has a lot of it – it operates the largest multisourced database of active practicing physicians and allied health professionals. Their database helps the pharmacy, healthcare, medical device and insurance industries efficiently target their primary markets.

With so much data to collect and manage, HealthLink recognized it was critical to implement a solution that would clean and standardize all of its multisourced, multidimensional data – a daunting task to say the least.… Read More

Coordinates Cooperate with GeoCoder

Author | Geocoding, Location Intelligence | , , , ,

Rural America. Farm country. Quiet living. Some phrases that come to mind when thinking about a small town like Potwin, Kansas. With a population of 468, how is it possible that Potwin is also home to more than 600 million IP addresses? Some of which are connected to scammers, spammers and fraudsters!

Confounded Coordinates

Using IP geolocation to map a person or a device’s location has varying degrees of accuracy.… Read More