Accurate Proximity Data – Help or Hindrance for Today’s Brick & Mortar?

Author | Geocoding, Location Intelligence, Street Route | , , , , ,

Can giving your customers accurate proximity data to your brick and mortar store help your business? There are many Store Locator solutions on the market which businesses use to help potential customers come to the decision that the proximity will result in an actual visit.… Read More

Customer Profiling

Blog Administrator | Analyzing Data, Analyzing Data Quality, Data Quality, Identity Resolution | , , ,

By David Loshin

In my last post I suggested that reviewing the exchanges of value at different customer touch points exposed opportunities for improvement, depending on the context. One of those contexts is framed by who the customer is, what that customer likes and dislikes, and how that customer’s decisions are influenced.

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Customer Centricity and Birds of a Feather

Blog Administrator | Address Quality, Analyzing Data, Analyzing Data Quality, Data Cleansing, Data Management, Data Quality, Data Quality Assessment | , , , ,

By David Loshin

Why do we care to establish physical locations for individuals? One reason should be patently obvious: in every interaction between a staff member from your company and customer, both parties are always physically located somewhere, and many business performance indicators are pinned to a location dimension, such as “sales,” “customer complaints,” or “product distribution” by region.
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Characterizing the Quality of Address Data

Blog Administrator | Analyzing Data, Analyzing Data Quality, Data Cleansing, Data Management, Data Quality, Postal Address Standards | , , , , , ,

By David Loshin

My company is currently working on a couple of projects associated with address quality and location master data. We are reviewing a lot of the existing documentation that has been collected from a number of different operational systems, as well as reviewing the business processes to see where location data is either created, modified, or read.
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Integrating Analytical Results with Operational Activities

Blog Administrator | Data Enhancement, Data Quality | , , , ,

By David Loshin

We have looked at using enhancement for operational purposes, as well as analytical
purposes, but there are ways that we can merge the two into a hybrid: using
enhanced data for analytics, whose results are incorporated into operational
activities using the same types of enhancements.
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