Relationship between Data Quality and MDM

Melissa IN Team | Data Quality, India, Master Data Management | , , ,

When businesses need to make decisions about their future, they rely on data. Data is what determines where the next store should be opened, how to segregate customers on email lists, etc. Businesses deal with a plethora of data and it doesn’t help that the data is varied and formatted in different ways. Decisions taken based on poor quality data will have a poor outcome. So, to make data useful, you need high-quality data and an efficient Master Data Management system.

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