The Half-Life of Data

Author | Big Data, Data Cleansing, Data Quality, Global Data Quality | , , , , ,

Data is the new oil of the digital economy. Effectively used, data can help organizations to better understand customer needs and provide winning strategies to meet them. But the data you depend on to make these important decisions is always in flux.

In The Half-Life of Data, Bud Walker, Vice President of Enterprise Sales and Strategy for Melissa, breaks down the true nature of data and what it means for your business.… Read More

Measuring the Half-Life of Data

Blog Administrator | Address Quality, Data Cleansing, Data Quality | , ,

 

By Bud Walker
 


Data, like any radioactive material, has a half-life. That’s the time it takes for half of the contact information in your database to go bad. We’ve concluded that the average “half-life of data” is 45.4 months, or three years and 9 months.

In the U.S. annually we have a population of 316 million, according to the U.S.

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