Tips & Tricks for Global MatchUp Matching Strategies

by Tim Sidor, Data Quality Analyst In the past we've discussed implementing different matching strategies based on how you would like your records grouped. For example. By "Address"? or by "Name and Address". The former would match 'John' and 'Mary Smith' at the same household, whereas the latter would identify them as unique entities. For Global processing, even after determining…

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Clean & Verify Your Global Contact Data–One Powerful Cloud Service

By Kevin Ubay-Ubay, Sales EngineerGlobal ID Verification is Melissa's powerful cloud service that gives one single, simple way to clean and verify your global contact data. Leverage our experience in name, phone, address, and email validation to gain comprehensive contact checking and identity-level verification. Our web service may be applied to: Age verification Name-address verification Anti-fraud applications Online shopping cart…

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