What is IP Geolocation & Why is it Important for E-commerce?

Melissa Team | Global IP Locator | , , , , ,

Identifying geolocation based on an IP addresses is a boon for any e-retailer. The process is simple yet the benefits are extensive. From fraud prevention to higher conversions and customer loyalty, it’s worth at least being aware of what IP geolocation is and what it is capable of in ecommerce.… Read More