5 Ways Retailers are Crazy Good at Using Data

Cassidy Littleton | Ecommerce, Geocoding, IP Location | , ,

Retailers Who Know How to Use Data…

… are basically unstoppable. Being well-versed in data for retail can unlock the ability to rock conversions, see into the future, and, perhaps most importantly, prevent fraud instantly. Recognizing the importance of data and knowing how to use it is like unlocking all the secret levels in a video game, but instead of just enjoying the satisfaction of beating the last boss, retailers experience the evergreen satisfaction of improving all business operations for the long-term.… Read More

What is IP Geolocation & Why is it Important for E-commerce?

Melissa Team | Global IP Locator | , , , , ,

Identifying geolocation based on an IP addresses is a boon for any e-retailer. The process is simple yet the benefits are extensive. From fraud prevention to higher conversions and customer loyalty, it’s worth at least being aware of what IP geolocation is and what it is capable of in ecommerce.… Read More