The Key Elements of the GDPR

Melissa IN Team | GDPR | , , ,

GDPR Elements
Twenty years ago, when a customer bought a new pair of shoes, the only information given to the vendor was his or her shoe size. Today, most people shop online. Now, when a pair of shoes is bought online, the seller gets access to the customer’s name, address, phone number, email address, and credit card number in addition to their shoe size.… Read More

Melissa-Powered GDPR Risk Audits from DataDelta Uncover Hidden Risks in Right to Erasure Compliance

Melissa Team | Data Audit, Data Governance, Data Quality, GDPR, Global Data Quality, MDM, News & Events | , , ,

Inspired by GDPR Survey Results, Audits Reveal Blind Spot in Accuracy Assumptions of Single Customer View Platforms

Melissa, a leading provider of global contact data quality and identity verification solutions, and DataDelta, a 14-year leader in Master Data Management (MDM) match accuracy analytics, today announced two new audit solutions to support governance, risk, and compliance officers in complying with the E.U.’s… Read More

Research from Melissa Reveals Hidden GDPR Risks to U.S. Firms

Melissa Team | CRM, MDM, News & Events, Press Release | , , , , , , , , , , ,

Right to Erasure Faces Looming Blind Spot in Customer Data; Melissa Magazine Details Strategies for Avoiding Multi-Million Dollar Penalties

Rancho Santa Margarita, CALIF – May 15, 2018 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced highlights of its new research showing U.S.… Read More