Drip Email Marketing – How to Get Started – With Examples to Inspire You

Melissa IN Team | Email Marketing, India | , , ,

Drip emails are an important part of every organization’s marketing strategy. They schedule interactions with customers to strengthen your relationship with them. A drip email campaign is basically a series of automated emails that can be personalized to the customer’s name and the action that triggers the email. Drip emails can be sent when customers sign up for an account, when a shopping cart is abandoned, after placing an order, etc.… Read More

Email Validation: the backbone of every email marketing campaign

Melissa AU Team | Australia, Email Verification | , , ,

Business and consumers rely heavily on emails, when it comes to communicating with each other. Since email messaging is an integral part of every business’ communication channel, it has become one of the most important communication tools within the business world. With this said and done, there is no denying the fact that email marketing has become a high level priority for every business alike.… Read More

Do More for Less – the Power of Email Marketing

Blog Administrator | Email Marketing, Marketing | , ,

According to recent studies, 91% of US adults like getting
email promos from companies they follow, and email itself is nearly 40x more
effective than Facebook and Twitter marketing combined! Plus, email marketing
is cheap or free in many cases (if you already have an email list, for
example). So, how do you leverage this affordable platform and do more without
spending more?… Read More

Delivering the Goods

Melissa Team | Mailing & Shipping, Marketing | , , ,

As a retailer, you have probably taken the time to carefully
select how you will ship your products. You’ve taken the time to select the
right mailing package and the right packaging. You offer an amazing product
with the quality shipping products, but have you done everything you can to
ensure the delivery?

How can you ensure delivery? Well, one way is through
address verification.… Read More

Introducing the New and Improved Global Email Web Service

Melissa Team | Address Quality, Address Validation, Analyzing Data, Analyzing Data Quality, Data Profiling, Data Quality, Email Verification | , , , ,

How It Can Protect and Increase Your Email Reputation Score

By Oscar Li, Data Quality Sales Engineer/Channel Manager for Global Email

Melissa Data recently introduced several improvements and new features to its Global Email Web Service – an all-in-one real-time email mailbox validation and correction service. Here’s a quick list of our latest improvements:

  • Improved fuzzy matching of domain corrections
  • Updated our TLD database with the newest ICANN info
  • Increased control over the freshness of data returned
  • Better unknown status detection capability

In terms of the service’s new features, Global Email now offers two validation modes: Express and Premium.… Read More