Melissa Stresses Increased Importance of Up-to-date Address Data in Light of New Work-from-home Realities

Melissa Team | 2021, Address Quality, COVID, NCOA, Personator, Press Release, USPS | , , ,

Move data provides insight into shifting patterns – influenced by the pandemic – that impact marketing tactics and business priorities

Rancho Santa Margarita, CALIF – June 30, 2021 – Melissa, a leading provider of global data quality and address management solutions, today advised increased focus on move updates to customer data, noting nearly 36 million address changes were processed by the USPS in 2020 alone.… Read More

6 Steps to Take the Junk Out of Direct Mail

Blog Administrator | Mailing & Shipping | , ,

Managing direct mail effectively creates efficiency in use
of resources while cutting down on costs. And as an integral part of the
marketing, there are several key components that can either make or break your
campaigns. Here are six steps that not only make good business sense but they
also have the potential to get your direct mail campaigns on the road to
success:

1.Read More