Melissa Stresses Increased Importance of Up-to-date Address Data in Light of New Work-from-home Realities

Melissa Team | 2021, Address Quality, COVID, NCOA, Personator, Press Release, USPS | , , ,

Move data provides insight into shifting patterns – influenced by the pandemic – that impact marketing tactics and business priorities

Rancho Santa Margarita, CALIF – June 30, 2021 – Melissa, a leading provider of global data quality and address management solutions, today advised increased focus on move updates to customer data, noting nearly 36 million address changes were processed by the USPS in 2020 alone.… Read More

Delivering the Goods

Melissa Team | Mailing & Shipping, Marketing | , , ,

As a retailer, you have probably taken the time to carefully
select how you will ship your products. You’ve taken the time to select the
right mailing package and the right packaging. You offer an amazing product
with the quality shipping products, but have you done everything you can to
ensure the delivery?

How can you ensure delivery? Well, one way is through
address verification.… Read More

Achieving High Results at Low Costs with Direct Mail

Blog Administrator | Mailing & Shipping, Marketing | , ,

With digital marketing on the rise, certain marketing
tactics, such as direct mail, have become overlooked. In a digital
world, social media, email, and the web have taken over as key strategies in
marketing plans. However, direct mail offers benefits that other marketing strategies
don’t. These include potential sales as well as new customers.
In fact, 65% of consumers made a purchase as a result of direct
mail.… Read More

6 Steps to Take the Junk Out of Direct Mail

Melissa Team | Mailing & Shipping | , ,

Managing direct mail effectively creates efficiency in use
of resources while cutting down on costs. And as an integral part of the
marketing, there are several key components that can either make or break your
campaigns. Here are six steps that not only make good business sense but they
also have the potential to get your direct mail campaigns on the road to
success:

1.… Read More

Taking Action to Avoid Undeliverable Mail

Blog Administrator | Data Cleansing, Mailing & Shipping, Marketing | , ,

Are the costs of printing and mailing causing a dent in your
profit? One of the causes of these costs could be something we all know as
return mail. Return mail affects different areas including increased postage,
paper usage, duplicated work, poor cash flow, loss of customers, and more.
There is a way to have control over this culprit: implement a rigorous address
quality program.… Read More