demographics - Global Intelligence Blog

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

Author | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Article, Big Data, BusinessCoder, Canada Post, Canadian Change of Address, CASS Certification, Clean Suite, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Demographics, Digital Identity Verification, Direct Mail, Duplicate Elimination, eIDV, Email Append, Email Marketing, Email Verification, Firmographics, Fuzzy Matching, Geocoding, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, HIPAA, Householding, Identity Resolution, International Address Verification, IP Location, Location Intelligence, Mailing & Shipping, Mailing Lists, Marketing, MAT, Matching, MDM, Melissa Developer, Melissa Informatics, NCOA, News & Events, PAVE Certified, Presorting, Press Release, Property Data, Quick Tips, Record Linkage, Tips & Solutions, U.S. Property Service, Web API | analytics, BI, big data, business intelligence and analytics, change of address, cleansing, COA, contact data quality, data quality, Data Solutions, data tools, deduping, demographics, enrichment, firmographics, global data quality, IP Location, matching, MDM, property data, survivorship, target marketing, updating, verification

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls

Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how to address the full spectrum of data quality from point-of-entry ID verification to deduping, and cautions against the pitfalls of bad data and its negative impact to any business.… Read More

How useful is demographic data for targeted advertising use?

Author | Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Personator | advertising, Advertising strategy, consumer data, demographic data, demographics, Personator Consumer, Personator WS

Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income can be used by a realtor when marketing a potential home to a client. Likewise, banks can use an individual’s income and occupation to properly target services and products such as credit cards to people who don’t have them.… Read More

BusinessCoder Cloud Service and the Marketing Advantage of Firmographics

Blog Administrator | Firmographics | b2b, b2b data, business demographics, businesscoder, cloud service, demographic data, demographics, firmographic data, firmographics

By Joseph
Vertido, Data Quality Solutions Manager

In our BusinessCoder
Cloud Service, we’ve compiled and consolidated a multisource, central database
of over 25 million records to provide the most comprehensive source for
retrieving business demographics, known as firmographics. The firmographics
reveal fundamental characteristics about companies and organizations, an
essential element for successful B2B interactions.

Melissa’s
BusinessCoder Cloud Service exposes an array of firmographic information
including:

Contact

Full Address
Business Name
Phone Number

Size

Number of Employees
Sales Volume

Industry
Classification

SIC Codes and Descriptions
NAICS Codes and Descriptions

Location Information

Location Type (Headquarters,
Branch, etc.)