How useful is demographic data for targeted advertising use?

Author | Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Personator | , , , , , ,

Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income can be used by a realtor when marketing a potential home to a client. Likewise, banks can use an individual’s income and occupation to properly target services and products such as credit cards to people who don’t have them.… Read More

BusinessCoder Cloud Service and the Marketing Advantage of Firmographics

Blog Administrator | Firmographics | , , , , , , , ,

By Joseph
Vertido, Data Quality Solutions Manager

In our BusinessCoder
Cloud Service, we’ve compiled and consolidated a multisource, central database
of over 25 million records to provide the most comprehensive source for
retrieving business demographics, known as firmographics. The firmographics
reveal fundamental characteristics about companies and organizations, an
essential element for successful B2B interactions.

Melissa’s
BusinessCoder Cloud Service exposes an array of firmographic information
including:

Contact

  • Full Address
  • Business Name
  • Phone Number

Size

  • Number of Employees
  • Sales Volume

Industry
Classification

  • SIC Codes and Descriptions
  • NAICS Codes and Descriptions

Location Information

  • Location Type (Headquarters,
    Branch, etc.)
… Read More

Melissa Data Adds Real-Time Demographics to Personator, Flagship Contact Verification and Append Cloud Service

Blog Administrator | Address Verification, Analyzing Data, Analyzing Data Quality, Data Quality, Data Quality Uplift, Demographics, Personator, Press Release | , , , , ,

Comprehensive Business and Lifestyle Data Enriches Customer Records, Improves Marketing Business Intelligence

 

Rancho Santa Margarita, CALIF – January 28, 2015 – Melissa Data, a leading provider of contact data quality and address management solutions, today announced the addition of demographic data to Personator, the company’s flagship contact verification and append service. An all-in-one cloud service to correct and complete contact data, Personator now includes real-time lifestyle and segmentation data that helps boost targeted marketing efforts and business intelligence initiatives.… Read More

Webinar Overview of Data Quality Tools/Components for SSIS

Blog Administrator | Uncategorized | , , , , , , , , , , ,

 

For those of you who didn’t make it to Melissa Data’s first webinar this morning, here’s what you missed:

Ira Whiteside, a BI architect, and Bud Walker, a product manager for Melissa Data, showed listeners how to reduce the overall total cost of ownership (TCO) of MDM, data quality, metadata, and data governance efforts through the use of Melissa Data’s Data Quality Components for Microsoft’s SQL Server Integration Services (SSIS).… Read More