Matchcode Caveats – How to Solve Them

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By Tim Sidor, Data Quality Analyst

“The more advanced I make my matchcode, the more duplicates I’ll
identify.”

This is an
assumption – true or false – that many of our new users to MatchUp make, but
often leads to false dupes, no dupes, or a process that seems to run forever.

“Why?”

Adding more
columns of conditions, can be looked at as ‘just adding more ways to return
more duplicates.’
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