Cleanse Match for SQL Server Data Quality Service (DQS)

Melissa IN Team | Data Quality Services | , , ,

Data can help companies identify challenges and opportunities and make timely decisions for their growth. Despite being aware of this, 58% of a survey’s respondents claimed that at least half their regular decisions were based on experience and gut feel rather than data.

One of the key reasons for this is unreliable data quality. Data Quality Services introduced in the SQL Server help overcome some of the challenges of improving data quality and, in turn, minimizing risks of wrong analytics and inaccuracies.… Read More

What Is A Postal Code And Why Is It Important For Address Verification And Validation?

Melissa IN Team | Address Verification | , , , ,

Did you know that Aurangabad in Maharashtra shares its name with a city in Bihar? Similarly, ‘Pune’ is the name of a city as well as a district in Maharashtra. There are many other cities and districts across India that share names. Cities share names internationally too. There’s a city called Kochi in Kerala and one in Japan. Almost every state in the USA has a community called Springfield.… Read More

Your Deduplication Processes May be Leaving You at Risk for GDPR Fines

Melissa Team | Article, Data Audit, Data Matching, Data Quality, Duplicate Elimination, Fuzzy Matching, GDPR, Global Business, Global Data Quality, Identity Resolution | , , , , , , , , ,

Once-trusted fuzzy matching algorithms may be leaving your organization vulnerable to hefty GDPR fines. The balancing act of false-positives and false-negatives in single customer view (SCV) systems used to favor the false-negative side, with near negligible error results. However, the standard of that balancing act has now been redefined by the GDPR regulations. Find out how GDPR has moved the “match” goalposts, how to test your SCV platform, and what you need to do to keep your organization GDPR compliant.… Read More

The Generation of the mobile phone

Melissa UK Team | Analyzing Data, Article, Clean Suite, CRM, Data Cleansing, Data Enhancement, Data Quality, United Kingdom | , , , ,

Mobile phones sales have been increasing year in year out and the number of mobile users is expected to surpass five billion by 2019. It was estimated that approximately 63% of the world population owned a mobile phone in 2016 and this number is due to increase to 67% in 2019.

This growth in mobile phone ownership demonstrates the need for organisations to optimise the customer’s mobile experience.… Read More

How to Get Complete Control Over Your Data Stewardship Processes

Blog Administrator | Data Matching, Matching | , ,

Matchbook is a SaaS solution that provides accurate and
complete control over your data stewardship processes.

With a fully functional user dashboard, Matchbook
enables data stewards to:


View queue statistics to see how much data has been processed
and the status of their matches.


See at-a-glance how many of the processed company
records were low confidence or had no matches at all and then compare
that to low confidence match patterns. 
Read More