5 Data Cleaning Strategies Your Company Needs Right Now

Melissa AU Team | Australia, Data Cleansing | , , , , ,

Netflix uses data to understand customer preferences and create blockbuster series based on them. Coco-Cola leveraged data analytics to personalize advertisements. UBER identifies trends to set dynamic prices and solve the demand-supply gap.

Today, data plays a critical role in determining the success of a business idea. That said, it isn’t just the quantum of data available to a company that matters.… Read More

Clairvoyix Saves Thousands in Consumer Data Hygiene Costs

Melissa Team | Case Studies, Case Study, Data Quality | , , , , , , ,

Saving money and boosting revenue is, more often than not, easier said than done. Not in the case of Clairvoyix. Clairvoyix has saved more than $100,000 in consumer data hygiene costs after finding the most accurate and affordable solution for their data verification needs, Melissa’s Data Quality Suite. Read how Clairvoyix, a consumer data management and direct marketing firm, cut costs and increased revenue in the case study Clairvoyix Cleans Critical Marketing Data with Melissa’s Data Quality Suite.… Read More