Melissa Empowers Political Candidates to Boost Campaign Efforts with Comprehensive Data

Melissa Team | 2022, Data Enhancement, Press Release, Uncategorized | , , , , ,

Augmenting limited voter registration data drives stronger engagement with constituents based on voter sentiment and affiliations

Rancho Santa Margarita, CALIF – August 3, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced availability of its data enhancement tools for political candidates, PACs, and grassroots organizations seeking to reach prospective supporters and improve their Get Out the Vote (GOTV) efforts.… Read More

Datenanreicherung: Definition, Erklärungen, Anwendungsfälle

Melissa DE Team | 2022, Data Enhancement, Data Enrichment, Germany | , ,

Unternehmen, insbesondere jene aus dem E-Commerce, verfügen in ihren Systemen über zahlreiche Daten. Mithilfe einer kontinuierlichen Datenanreicherung lassen sich diese effizient nutzen (Stichwort: Smart Data). Erfahren Sie in diesem Beitrag, was sich hinter dem Begriff der Datenanreicherung verbirgt und wie diese in der Praxis erfolgen kann.

Was ist Datenanreicherung?

Datenanreicherung (auch Data Enhancement oder Data Enrichment) bezeichnet die Ergänzung von Daten oder Datensätzen mit weiterführenden, zusätzlichen Informationen, z.… Read More

5 Reasons to Invest in Reliable Data Sources Before Investing in a Property

Author | Data Enhancement, Data Enrichment, Property Data | , , , , , ,

Never judge a book by its cover – or in this case, never invest in a property based off a picture! From investors, to lenders, to real estate professionals and insurance agents, the details in any property project determine whether you or your client will find either success or ruin in a property venture. Big data translates to big insight when used properly and that applies to property hunting today more than ever before.… Read More

Gaining a Data Advantage: Hazard Data Enhancements Reduce Risk and Improve Service

Melissa Team | Data Enhancement, Data Enrichment, Data Integration, Data Quality, hazard data, Hazard Hub | , , , , , , ,

Hindsight is, as we know, 20/20.  But, what if, when it came to natural hazards
and their impact on your portfolio, you didn’t have to rely on hindsight?  What if, you could understand your risks and
exposures before an event occurred and write and plan appropriately?  Wouldn’t that be better than hoping and
praying that nothing bad happened?

 

Of course it would. … Read More

Inferred Knowledge and Customer Intelligence through Matching and Linkage

Blog Administrator | Data Enhancement, Data Management, Data Quality, Fuzzy Matching, Record Linkage | , , , ,

By David Loshin

What I have found to be the most interesting byproduct of record linkage is the ability to infer explicit facts about individuals that are obfuscated as a result of distribution of data. As an example, consider these records, taken from different data sets:

A:

David
Loshin
301-754-6350
1163 Kersey Rd
Silver Spring
MD
20902

B:
Knowledge Integrity, Inc
1163 Kersey Rd
Silver Spring
MD
20902

C:
H David
Lotion
1163 Kersey Rd
Silver Spring
MD
20902

D:
Knowledge Integrity, Inc.

… Read More