A Quick Guide To Address Verification And Standardization

Melissa IN Team | Address Verification | , , , ,

When you want to buy a new television, before you walk into a store, you’ll probably check prices online. From pens and pencils to jewellery, everything is available online today. E-commerce is a great opportunity for retailers but it comes with its challenges.

Each year, hundreds and thousands of orders go undelivered because the address listed is incomplete or inaccurate. According to estimates, 23.6% of mail is addressed wrong.… Read More

Healthy Data for Better Healthcare

Cassidy Littleton | Address Verification, Article, Clinical Data Quality, Duplicate Elimination, Healthcare Data Management, Web API | , ,

Evaluating and maintaining data quality is complex in any industry. However, the uniquely complex and non-stop aspects of healthcare data management complicate the process significantly. Characterized by a steady stream of patient records and evolving contact points, information must be managed effectively within a deep well of legacy data. Coding and filing claims, and constant updating of medical records, are prime examples of routine data-entry points that can very quickly degrade the quality and resulting effectiveness of an organization’s database.… Read More

4 Ways MAK™ Optimizes Address Data

Melissa Team | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, MAT | , , , , , , , , ,

Any book made publicly available can be identified by an ISBN. It’s a unique identifier used worldwide by publishers, booksellers and libraries. Just like an ISBN, your business can utilize a unique identifier for every street address – the Melissa Address Key™ (MAK).

MAK technology is address data management at its finest. With address identifier technology, organizations can transform global address data into a reliable index of numerical keys, essentially creating coded addresses.… Read More

How to Improve Customer Data Quality

Blog Administrator | Uncategorized | , , , , , , ,

In any customer-centric business, be it hospitality, banking, retail or insurance, there are numerous touchpoints where the consumer interacts with the business. Many interactions take place between the consumer and the business through various direct and indirect channels: direct marketing campaigns (email, mailers, telemarketing, etc.); points of sale; information kiosks; online shopping portals; and feedback forms for services rendered.

During all these transactions or points of contact, consumer data is collected in varying ways.Read More