CRM processes - Global Intelligence Blog

Research from Melissa Reveals Hidden GDPR Risks to U.S. Firms

Melissa Team | CRM, MDM, News & Events, Press Release | CRM, CRM platform, CRM processes, CRM systems, GDPR, General Data Protection Regulation, Master Data Management (MDM), news, Press Release, SCV, Single Customer View, Survey

Right to Erasure Faces Looming Blind Spot in Customer Data; Melissa Magazine Details Strategies for Avoiding Multi-Million Dollar Penalties

Rancho Santa Margarita, CALIF – May 15, 2018 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced highlights of its new research showing U.S. companies are still unprepared for the E.U.’s General Data Protection Regulation (GDPR).… Read More

The People You Should Care About Most

Melissa Team | Address Quality, Analyzing Data, Analyzing Data Quality, Data Quality | accurate information, CRM processes, faulty information, incomplete information, Melissa Data, right data

By Elliot King

This goal should be a no-brainer. When a customer interacts with your organization, your point-of-contact personnel should have accurate information about your products and services and about the person especially in the case of a repeat customer. When front-line personal provide incorrect or incomplete information, or don’t have access to information they should have, the customer experience suffers.