Achieving a Single Customer View Through Data Quality

Blog Administrator | Data Quality | , ,

Pretty much every CRM system is missing one or more pieces
of data for any given customer. Missing data equals knowledge you don’t have on
your consumer. Not only does this affect your customer service and marketing
efforts, but it also takes away from your business intelligence.

The thing is, most companies have the necessary data. It
just happens to be fragmented or scattered. If you can take the information you
have on each customer’s history, what products/services they have purchased,
and how profitable they are and put it into one single view, you can truly have
a competitive advantage.

What is the solution? Full contact data quality.

Obtaining a truly insightful single view of your customer can
only be achieved though consistent, current, and accurate data. That means
overcoming a couple of obstacles. For example, knowing if two or more records
are based on the same customer can be extremely difficult. Or, consolidating
duplicate records and matching accurate data to the actual customer without a
method can be challenging as well. Having full contact data quality can help
businesses make clear connections across data sets.

Full contact data quality also goes a step further by
checking a data set for accuracy against USPS records, telco data, title
information, and more.

With full contact data quality, you can obtain an enhanced
and true view of your customer that will provide better marketing and sales
results. If you are ready to implement full contact data quality to get a
single customer view, check out our solutions and sign-up for a free trial today!

By Natalia Crawford

 

Melissa Data and Crafty Clicks Partner to Enable Real-Time Global Address Verification for Magento Users

Blog Administrator | Address Correction, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Crafty Clicks, Data Management, Data Quality, Global Address Verification, Global Data Quality, Magento, Press Release | , , , , ,
Verified and Correct Worldwide Customer Addresses Reduce Shipping Costs and Eliminate Online Fraud; Fast, Address Auto-Completion Boosts Shopper Conversion Rates


Rancho Santa Margarita, CALIF. – March 24, 2015 – Melissa Data, a leading provider of contact data quality and data integration solutions, today announced a new global address verification plugin for users of the Magento content management system for ecommerce websites. The Magento plugin was developed by Crafty Clicks, a Magento technology partner and address lookup service provider, and incorporates Melissa Data’s Global Address Verification cloud service so online merchants can verify, correct, and auto-fill addresses as they are entered, validating information for more than 240 countries and territories in real-time. Crafty Clicks and Melissa Data are now engaged in an exclusive partnership enabling data quality in Magento-based ecommerce sites, with plans for continued strategic development of high-value data quality plugins for other popular ecommerce platforms.

“Melissa Data’s global address capabilities complement our own expertise in UK-based address verification. Using proven solutions and without wasting development resources, Magento users can now extend the value of contact data quality across a worldwide customer base,” said Adam Stylo, founder and president, Crafty Clicks. “By adding address auto-completion and post-checkout address verification to their sites, online merchants not only assure fewer lost parcels and reduced delivery support, but also increase overall usability for customers. Shopper conversions improve, boosted by a fast, accurate, and convenient checkout experience so essential to online sales.”

Magento-based sites can seamlessly validate and cleanse international addresses at point of entry, correcting and standardizing them into the official postal format of each geographic locale, and adding missing components such as postal codes or region. Address fields are also populated automatically after the first few digits or letters have been entered using Melissa Data’s Express Entry address auto-completion functionality. This speeds data entry with up to 50 percent fewer keystrokes; online shoppers have an improved shopping experience with just one step between shopping cart and checkout, drastically reducing the drop-off rate during the checkout process.

“By working with Crafty Clicks, we are helping merchants maintain data quality as an essential business strategy,” said Gary Van Roekel, COO, Melissa Data. “Online merchants can improve shipping costs and customer satisfaction, as well as the success rate of their direct marketing activities. Magento users have a distinct competitive advantage in reaching new markets and customer groups based on better data.”

Click here to download the Magento data quality plugin, configurable through the Magento Admin Panel. A free trial is available so interested users can test the global address verification and address auto-completion functionality.

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Melissa Data Completes the Data Quality Circle with Addition of Profiler Tool for SQL Server Integration Services

Blog Administrator | Address Quality, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Data Management, Data Profiling, Data Quality, Data Quality Components for SSIS, Data Warehouse, MDM, Press Release, SQL Server Integration Services | , , , , , ,

Flagship SSIS Developer Suite Now Enables Data Assessment and Continuous Monitoring Over Time; Webinar Adds Detail for SSIS Experts


Rancho Santa Margarita, CALIF – March 17, 2015 – Melissa Data, a leading provider of contact data quality and address management solutions, today announced its new Profiler tool added to the company’s flagship developer suite, Data Quality Components for SQL Server Integration Services (SSIS). Profiler completes the data quality circle by enabling users to analyze data records before they enter the data warehouse and continuously monitor level of data quality over time. Developers and database administrators (DBAs) benefit by identifying data quality issues for immediate attention, and by monitoring ongoing conformance to established data governance and business rules.

Register here to attend a Live Product Demo on Wednesday, March 18 from 11:00 am to 11:30 am PDT. This session will explore the ways you can use Profiler to identify problems in your data.

“Profiler is a smart, sharp tool that readily integrates into established business processes to improve overall and ongoing data quality. Users can discover database weaknesses such as duplicates or badly fielded data – and manage these issues before records enter the master data system,” said Bud Walker, director of data quality solutions, Melissa Data. “Profiler also enforces established data governance and business rules on incoming records at point-of-entry, essential for systems that support multiple methods of access. Continuous data monitoring means the process comes full circle, and data standardization is maintained even after records are merged into the data warehouse.”

Profiler leverages sophisticated parsing technology to identify, extract, and understand data, and offers users three levels of data analysis. General formatting determines if data such as names, emails and postal codes are input as expected; content analysis applies reference data to determine consistency of expected content and field analysis determines the presence of duplicates.

Profiler brings data quality analysis to data contained in individual columns and incorporates every available general profiling count on the market today; sophisticated matching capabilities output both fuzzy and exact match counts. Regular expressions (regexes) and error thresholds can be customized for full-fledged monitoring. In addition to being available as a tool within Melissa Data’s Data Quality Components for SSIS, Profiler is also available as an API that can be integrated into custom applications or OEM solutions.

Request a free trial of Data Quality Components for SSIS or the Profiler API.
Call 1-800-MELISSA (635-4772) for more information.

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