How useful is demographic data for targeted advertising use?

Author | Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Personator | , , , , , ,

Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income can be used by a realtor when marketing a potential home to a client. Likewise, banks can use an individual’s income and occupation to properly target services and products such as credit cards to people who don’t have them.… Read More

How to Improve Customer Data Quality

Blog Administrator | Uncategorized | , , , , , , ,

In any customer-centric business, be it hospitality, banking, retail or insurance, there are numerous touchpoints where the consumer interacts with the business. Many interactions take place between the consumer and the business through various direct and indirect channels: direct marketing campaigns (email, mailers, telemarketing, etc.);Read More