9 Industries That Need Address Verification

Melissa AU Team | Address Verification | , , ,

When a customer creates an account with a company, one of the first details they share is their street address. The trouble is, sometimes, people make a typographical error while entering their addresses or if they’re trying to cheat the company, they enter the wrong address. Addresses may also become outdated.

In 2020, nearly 36 million Americans changed their street addresses.… Read More

How useful is demographic data for targeted advertising use?

Author | Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Personator | , , , , , ,

Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income can be used by a realtor when marketing a potential home to a client. Likewise, banks can use an individual’s income and occupation to properly target services and products such as credit cards to people who don’t have them.… Read More

How to Improve Customer Data Quality

Blog Administrator | Uncategorized | , , , , , , ,

In any customer-centric business, be it hospitality, banking, retail or insurance, there are numerous touchpoints where the consumer interacts with the business. Many interactions take place between the consumer and the business through various direct and indirect channels: direct marketing campaigns (email, mailers, telemarketing, etc.); points of sale; information kiosks; online shopping portals; and feedback forms for services rendered.

During all these transactions or points of contact, consumer data is collected in varying ways.Read More