Customer Data Platform (CDP) vs Master Data Management (MDM)

Melissa AU Team | Customer Data Platform, Master Data Management | , , , , ,

There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible. Customers like being wooed and to do this, the right way, businesses need to understand their customers. This is why customer data is so important. You need to know what is in your customer’s shopping cart to send them reminder emails, you need to understand their demographic profile to personalize their landing page, and so on.… Read More