Quality is the Missing Link in HealthLink’s Million+ Database

Melissa Team | Case Studies, Case Study, Data Cleansing, Data Quality, Data Quality Services | , , , , , , , ,

HealthLink depends on their data. And the company has a lot of it – it operates the largest multisourced database of active practicing physicians and allied health professionals. Their database helps the pharmacy, healthcare, medical device and insurance industries efficiently target their primary markets.

With so much data to collect and manage, HealthLink recognized it was critical to implement a solution that would clean and standardize all of its multisourced, multidimensional data – a daunting task to say the least.… Read More

How Online Retailer Learned from Amazon to Decrease Cart Abandonment & Increased Sales

Melissa Team | Address Validation, Address Verification, Case Studies, Case Study, Ecommerce | , , , , , , ,

E-commerce businesses are held to high standards. Why? Amazon. The conglomerate provides immediate, transparent shipping rates, setting the precedence that all other retail websites must provide the same. If they don’t? Customers abandon ship – or in a more literal sense, the shopping cart. Online apparel company, Huf, recognized the need to keep up.

Explore how Huf is making strides in keeping up with the goliath of e-commerce in this case study.… Read More

The City of Tempe Contends with Disparate Address Data until Discovering Melissa

Melissa Team | Address Check, Address Correction, Address Quality, Address Verification, Case Studies, Case Study | , , ,

Explore the City of Tempe’s disparate data dilemma and how Melissa’s Address Verification API standardized addresses across systems – reducing cost, waste and confusion, and allowing – for the first time ever – the ability to develop informational relationships across departments.

With more than 185,000 residents, it is crucial for the City of Tempe to maintain accurate records to send mailings to constituents.… Read More

Don’t Just Phone it in – Telephone Townhall Meeting Shows Why

Author | Case Studies, Case Study, Phone Append | , , ,

Read the case study on how Melissa’s Phone Append solution helps the Telephone Town Hall Meeting pack the house every time, bolster valuable participation rates, and create more completed telephone townhall events with reliable phone records.

The Telephone Town Hall Meeting offers an innovative approach in connecting citizens with local, state and federal politicians. They utilize proprietary technology to allow constituents to engage with meetings via phone.… Read More

Pennsylvania Dept. of Banking Cashes in on Data Quality

Author | Case Studies, Case Study, Data Quality | , ,

Explore how the Pennsylvania Department of Banking and Securities was able to protect the financial security of consumers while extending outreach with the help of Melissa’s Data Quality Suite.

The Pennsylvania Department of Banking and Securities is responsible for protecting residents against financial fraud. It is their job to quickly and accurately process hundreds of thousands of applications for brokers, lenders, investment advisors and more.… Read More