Drip Email Marketing – How to Get Started – With Examples to Inspire You

Melissa IN Team | Email Marketing, India | , , ,

Drip emails are an important part of every organization’s marketing strategy. They schedule interactions with customers to strengthen your relationship with them. A drip email campaign is basically a series of automated emails that can be personalized to the customer’s name and the action that triggers the email. Drip emails can be sent when customers sign up for an account, when a shopping cart is abandoned, after placing an order, etc.… Read More

Data Quality And Data Governance: Where To Begin?

Melissa AU Team | Data Governance, Data Quality | , , , ,

There’s no denying the importance of data in today’s world. When used the right way, data can give you a competitive edge over everyone else. According to the McKinsey Global Institute, data-driven organizations are 23 times more likely to outperform competitors in terms of new customer acquisition and have a 19 times higher likelihood of achieving above-average profitability.

However, becoming data-driven is easier said than done.… Read More