BusinessCoder Cloud Service and the Marketing Advantage of Firmographics

Blog Administrator | Firmographics | , , , , , , , ,

By Joseph
Vertido, Data Quality Solutions Manager

In our BusinessCoder
Cloud Service, we’ve compiled and consolidated a multisource, central database
of over 25 million records to provide the most comprehensive source for
retrieving business demographics, known as firmographics. The firmographics
reveal fundamental characteristics about companies and organizations, an
essential element for successful B2B interactions.

Melissa’s
BusinessCoder Cloud Service exposes an array of firmographic information
including:

Contact

  • Full Address
  • Business Name
  • Phone Number

Size

  • Number of Employees
  • Sales Volume

Industry
Classification

  • SIC Codes and Descriptions
  • NAICS Codes and Descriptions

Location Information

  • Location Type (Headquarters,
    Branch, etc.)
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Don’t Get Faked Out by Bad Data

Blog Administrator | Data Quality | , ,

Everyone is talking about fake news–there are entire websites dedicated to debunking it. But did you know that you could be dealing with something just as bad? FAKE DATA. Fake data is reaching an epidemic because customer data is constantly changing. In fact, B2B data has been shown to decay at a rate of 2.1% per month. That means that in just one year, up to 22.5% of your database will be incorrect, stale, and unusable.Read More