The City of Tempe Contends with Disparate Address Data until Discovering Melissa

Melissa Team | Address Check, Address Correction, Address Quality, Address Verification, Case Studies, Case Study | , , ,

Explore the City of Tempe’s disparate data dilemma and how Melissa’s Address Verification API standardized addresses across systems – reducing cost, waste and confusion, and allowing – for the first time ever – the ability to develop informational relationships across departments.

With more than 185,000 residents, it is crucial for the City of Tempe to maintain accurate records to send mailings to constituents.… Read More

Listware for Salesforce®: The All-in-One Data Hygiene Tool for CRM

Blog Administrator | Salesforce | , , , , , , , ,

By Kevin Ubay-Ubay,
Channel Manager

 

Managing leads and
contacts in Salesforce can be quite a hassle. With Salesforce being a cloud
CRM, you could imagine a situation where multiple people from various sales
centers are entering addresses, phones, and emails into a single Salesforce
org. Chances are very likely that some of that data could have been entered
incorrectly. This is a costly mistake in terms of the amount of time and effort
it would take to determine and track which records are indeed good and valid.
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Your Basket of Unsortables

Blog Administrator | Address Quality, Mailing & Shipping | , , , , ,

 When you’re looking to reduce business costs, look to your
marketing mailings. Many things can go wrong with an address to make it
unsortable–or even undeliverable.
Unfortunately, unsorted mail does not qualify for the important postal
discounts which you’re entitled too. Don’t throw the baby out with the
bathwater, your direct mail campaigns are salvageable with a little help from
Melissa Data.
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Translating Expectations into Quality Directives

Blog Administrator | Analyzing Data Quality, Data Integration, Data Management, Data Quality | , , , ,

By David Loshin

In my last post, I raised the question about the variety of terms used in describing address quality, and I introduced a set of core concepts that needed to be correct to provide the best benefits for accurate parcel delivery. Let’s look at these more carefully:

1) The item must be directed to a specific recipient party (either an
individual or an organization.)

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