By Edward Dombrowski Data Quality Analyst
Maybe you’re already
familiar with the way Express Entry and Express Entry Desktop Edition can
autocomplete addresses – just select the country and type in the beginning of
an address, and the service can fill in the missing information, using address
data from over 240 countries.
But did you know the
many benefits to autocompleting addresses? Increased efficiency, a single view
of the customer at the point-of-entry, and increased security, to name a few.
With Express Entry
Desktop Edition, you can easily enter complete addresses with 50 percent less
keystrokes, with the bonus (since it uses the Express Entry service) that the
addresses are already verified.
When you receive a
complete address from the service, you can also geocode it easily with the
click of the ‘verify’ button. Also, Express Entry Desktop Edition’s system of
templates gives you the flexibility you need to efficiently fill out any form
in Windows or on the Web without having to code a solution.
Another benefit to using
Express Entry is the single view of the customer at the point-of-entry. This
way, duplication in your database is controlled from the start. Express Entry’s
standardized addresses are consistent as they have pre-directionals, ordinals,
suffixes, and post-directionals already abbreviated throughout.
mean that you won’t have to deduplicate customer tables by address. There are
no addresses in Express Entry data that do not conform to the standard.
There may be one benefit
you haven’t thought of: fraud prevention. When a user selects a verified and
standardized address on your form, or your Customer Service Representative
enters an address through Express Entry Desktop’s GUI, your confidence that the
customer is who they say they are is increased. It becomes easier to separate
real addresses from the fake ones.
Express Entry data is
built from multiple sources so you can rest assured that address data is
correct. If your Customer Service Center takes in addresses, Express Entry
Desktop Edition can help your Customer Service Representatives enter them in
For more info on Express
Entry, go to: http://www.melissa.com/contact-data-verification/global-address-autocompletion.html