We keep mentioning our expertise in data quality and we constantly talk about our Global Data Quality Suite but what does it all really mean? And why should you care about it?

In a nutshell, bad data is bad for business. Stats show that 2% of revenue is lost on dealing with incorrect data which results in a reduction in marketing spend, availability of resources, staff time and customer engagement. Adding to that, 88% of companies report that inaccurate contact data negatively impacts profitability.

Getting to grips with your data means enhanced customer engagement and improved customer loyalty with 37% of companies claiming that good quality data improves business performance. Use of a data quality tool can lead to:

  • Enhanced business intelligence and data mining
  • Increased sales and responses
  • Better risk management and compliance
  • Improved data governance
  • Reductions in future data related costs
  • Effective customer targeting.

The list goes on but the moral of the story is that bad data is linked to errors in data entry, erroneous data from internet forms, fault database purchases and outdated data will impact business performance and cause problems in business intelligence.

With Melissa’s Global Data Quality Suite, you’re able to take control of your data to find your own data drive competitive advantage. Our data quality tools allow you to cleanse, verify, enrich, update, match, merge and monitor your data meaning that you have the ability to reduce the potential of bad data, reduce time loss to bad data and reduce the effort required to maintain accurate databases. With update notifications, automatic updates and reports, there is no longer a need to worry about bad data.

Finally, the technical jargon – the suite has several compatible interfaces including on premise APIs, cloud based web services and enterprise software plugins. We provide onsite consulting to customise and format the suite to your needs helping you get the most of your data. Not to mention, our technical team is only one call away for any questions that you may have.

We’ve already helped over 10,000 businesses transform their data, enrich their databases and improve their customer engagement and we aim to continue helping businesses develop their data management tools and skills.

Ready to take charge of your data? You can find out more information on our website as well as sign up for a free trial. If you have any questions, feel free to get in touch at info.uk@melissa.com or at 020 7718 0070.

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