Tips & Tricks for Global MatchUp Matching Strategies

by Tim Sidor, Data Quality Analyst In the past we've discussed implementing different matching strategies based on how you would like your records grouped. For example. By "Address"? or by "Name and Address". The former would match 'John' and 'Mary Smith' at the same household, whereas the latter would identify them as unique entities. For Global processing, even after determining…

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Discover Data Quality Issues Before they Arise

By Taky Djarou, Data Quality Analyst Melissa has released its new data Profiler API. The Profiler Object offers a unique approach to profiling your data, combining years of contact data quality experience, the power of many Melissa Objects, and data source tables to help you dig deeper into your data and return hundreds of properties about the input table, columns…

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