Tips & Solutions - Global Intelligence Blog

5 Easy Resolutions to Keep a Clean Database in 2020

Melissa Team | Address Verification, Canada Post, Data Cleansing, Data Enrichment, Data Quality, Direct Mail, Express Entry, Listware Online, Mailers, Matching, NCOA, Tips & Solutions | Listware, MAILERS Online

80% of New Year’s resolutions are abandoned as early as February! Are you going to keep yours this year? We hope you do! That’s why we’re sharing the 5 easiest resolutions (that you can actually keep) to build and maintain a clean database in 2020. Meet the two tools that will make it possible: Listware Online and Mailers Online. These are the best tools to meet all your data cleansing needs – completely hands-free.… Read More

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

Author | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Article, Big Data, BusinessCoder, Canada Post, Canadian Change of Address, CASS Certification, Clean Suite, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Demographics, Digital Identity Verification, Direct Mail, Duplicate Elimination, eIDV, Email Append, Email Marketing, Email Verification, Firmographics, Fuzzy Matching, Geocoding, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, HIPAA, Householding, Identity Resolution, International Address Verification, IP Location, Location Intelligence, Mailing & Shipping, Mailing Lists, Marketing, MAT, Matching, MDM, Melissa Developer, Melissa Informatics, NCOA, News & Events, PAVE Certified, Presorting, Press Release, Property Data, Quick Tips, Record Linkage, Tips & Solutions, U.S. Property Service, Web API | analytics, BI, big data, business intelligence and analytics, change of address, cleansing, COA, contact data quality, data quality, Data Solutions, data tools, deduping, demographics, enrichment, firmographics, global data quality, IP Location, matching, MDM, property data, survivorship, target marketing, updating, verification

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls

Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how to address the full spectrum of data quality from point-of-entry ID verification to deduping, and cautions against the pitfalls of bad data and its negative impact to any business.… Read More

Tips & Tricks for Global MatchUp Matching Strategies

Blog Administrator | Address Verification, Matching, Tips & Solutions | global address, global verification, match, match code, matching, MatchUp

by Tim Sidor, Data Quality Analyst

In
the past we’ve discussed implementing different matching strategies based on how
you would like your records grouped. For example. By “Address”? or by “Name and
Address”. The former would match ‘John’ and ‘Mary Smith’ at the same household,
whereas the latter would identify them as unique entities.

For
Global processing, even after determining and selecting a general strategy,
‘Address’ for example, it might still require knowing the expected address
formats of the source data that needs to be compared and thus reevaluate the
logic.… Read More

Discover Data Quality Issues Before they Arise

Blog Administrator | Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Data Quality Assessment, Tips & Solutions | clean data, data, data profiler, data quality, Profiler

By Taky Djarou, Data
Quality Analyst

Melissa has
released its new data Profiler API. The Profiler Object offers a unique
approach to profiling your data, combining years of contact data quality
experience, the power of many Melissa Objects, and data source tables to
help you dig deeper into your data and return hundreds of properties about the
input table, columns and individual values.… Read More