The Benefits of Data Verification & Enrichment with Personator

Melissa Team | 2023, Customer Identities, Data Quality, eIDV, Global Data Quality, ID Document Verification, Identity Resolution, Identity Verification, Personator, Personator World | , , , ,

When customer data enters your system, how can you be sure it’s accurate and up to date? Unless your business has a process in place to manage customer data intake, that data is likely to be full of errors, such as wrong house numbers and postal codes. Like a domino effect, those mistakes in the beginning can cause all kinds of problems down the line – such as failed deliveries and poor decision making.… Read More

Melissa Comments on Its Flagship Data Quality Tool Used in the Arizona Ballot Review

Melissa Team | 2021, Address Correction, Customer Identities, Fraud Prevention, Identity Verification, NCOA, Personator, Press Release, USPS | , , ,

Melissa’s Personator is proven and widely adopted in smart data quality strategies for federal, state, and county agencies

Rancho Santa Margarita, CALIF – September 30, 2021 – Melissa, a leading provider of global data quality and address management solutions, today commented on its Personator data quality tool being utilized in the Maricopa County ballot review effort.

For more than 35 years, we have supported the mission of cleaner, more accurate data, working with election boards and motor vehicle departments nationwide to help them clean, verify, and update voter rolls.

… Read More

Melissa Stresses Increased Importance of Up-to-date Address Data in Light of New Work-from-home Realities

Melissa Team | 2021, Address Quality, COVID, NCOA, Personator, Press Release, USPS | , , ,

Move data provides insight into shifting patterns – influenced by the pandemic – that impact marketing tactics and business priorities

Rancho Santa Margarita, CALIF – June 30, 2021 – Melissa, a leading provider of global data quality and address management solutions, today advised increased focus on move updates to customer data, noting nearly 36 million address changes were processed by the USPS in 2020 alone.… Read More

What is Date of Death Data & Why Is It Useful?

Melissa Team | Direct Mail, Global Data Quality, Identity Verification, Mailing, Mailing Lists, Personator | , , , ,

Death-related data obtained from Social Security records, obituaries and other sources can be used for many purposes. When it comes to direct marketing, verifying death dates and removing deceased individuals from your mailing lists can benefit your business in several ways.

Protect Your Brand Image & Maintain Customer Respect

No matter how up-to-date your database is, there’s a good chance at least a few contacts on your mailing list are deceased.… Read More

There’s a Big Elephant in Your Business – Name it and Tame it!

Cassidy Littleton | Address Correction, Address Quality, Address Verification, Article, Geocoding, Global Address Verification, Identity Resolution, Personator

There is an elephant in every business – and it’s trampling company profits, scaring away customers and blocking valuable insights. What’s your company’s elephant? Is it returned mail? Fraudulent transactions? Bad business decisions? Beware, these problems all stem from one big beast – bad address data.

It’s time to address the elephant. Effective communications, predictive analytics, fraud prevention and ultimately, your bottom line, all depend on how well you name and tame your beast.… Read More